On a recent episode of Parks and Recreation (a show that I earlier mentioned as having lots of incidental cultural product placement) those savvy writers added a little plot-line to interest all of us product placement gurus. The episode, titled "Harvest Festival" is based around just that, a Harvest Festival, at which a widely celebrated pony is the main guest. Upon presenting the pony to the press, Tom Haverford (played by the hilarious Aziz Ansari) puts a jacket on the pony advertising Tom's own nightclub. He explains: "Most people look at Lil Sebastian and they see a famous mini horse, I see an advertising opportunity for my club...The Snakehole Lounge."
This is a funny little jab from a show full of semi-veiled product references. Ansari's comment, apart from adding to the plot of the episode, is a little in-joke for the attentive watcher. Despite the visibility of brands like Gucci, Nike and Patron, the show isn't below making fun of the system they are undoubtedly a part of.
Enjoy the clip (and attempt to ignore the lewd anatomy joke)
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