Apple Product Placement

In college I take for granted how many people own Apple products -- they're as commonplace as Solo cups on the ground on Sunday morning. But when I see Apple products out in the real world, I am reminded that they really aren't as ubiquitous as they seem. In the computer world, less than 5% of computer users use Mac operating systems and more than 90% use Windows operating systems.

With that stat in mind, I present you this one: In 2010, Apple was ranked 2nd in product placement within movies, appearing in 30% of the top movies of the year. It came only second to Ford (Transformers anyone?) and placed ahead of Coca-Cola.



While the media attempts to reflect reality, this stat is in no way representative of the real world. But as Apple gains a greater share of the industry, it may be foreshadowing its growth.

As a matter of fact, it may only be time before we are all driving around in huge Ford trucks, clacking away on our MacBooks (guilty) and sipping on Coca-Cola.