Wednesday, March 30, 2011

Ready for (product placement) Abduction?

Tomorrow, Katy Perry’s video for “E.T” will “land.” Because I love this song, I have chosen to devote this post to Katy my lady. Though I love her music, I don’t particularly love her since I feel like she’s always talking smack about other artists. Recently, she said that product placement must be done "w/ style & grace...Not so in ur face like some. U hv to get creative w/ it. Some artists don't care tho, & u can tell" (yes that was a direct quote). That comment was obviously aimed at Britney Spears for her blatant product placement in her "Hold It Against Me" video. Remarks like that are not cool in my book, so I set out to investigate Miss Perry's videos to see if she had been "creative" and used "style & grace" when placing products in her videos.

I watched seven of her music videos, looking out for product placement. Without counting product placement in her lyrics, my results were a bit shocking. The product placement in her videos was either minimal or nonexistent! I'm the music product placement expert, and I had to work to find it in her videos. "I Kissed a Girl," "Thinking of You," "California Gurls," "Ur So Gay," and "Waking Up in Vegas" had no visible product placement. By this I mean, there were no logos displayed--there were allusions to Candyland and poker TV shows, but that was about it. "Teenage Dream" had literally TWO products which I had to dig to find--the Ray Bans she wears throughout the video and a BMW logo barely flashed as Katy and her lover drive on the highway. "Hot N Cold" has the most product placement out of all of her videos with advertisements for Diesel, Nokia, and Adidas, and, again, I had to dig. Can you spot them?

And so, after all of my research I must admit that Katy Perry passed the product placement test with flying colors. Congratulations! HOWEVER, you're not off the hook, Katy! Tomorrow I'll be watching the video for "E.T." very closely for product placement... If you watch it, let me know what you think!

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