As the longest running television cartoon The Simpsons have become a staple of American society. What is more American, you may ask, than product placement? Alas the Simpsons have always been relatively impervious to product placement, instead using fake, spoof product names like "Duff" beer and "The Kwik-E Mart". It is interesting that their most commonly recurring product gag is in fact negative, and also aimed at the network that they have been on for the last 22 years. The producers of The Simpsons have been relentlessly taking shots at Fox since before it was cool. I have to wonder if they don't get some backlash from this. Also, it's a bit strange that after all this time they haven't been asked to stop. The practice doesn't exactly reflect lightly on the network. It's all the same to me since I'm not a big fan of Fox to begin with, but I can't help but wonder how the higher-ups at Fox feel about it.
Here is one example that raised some eyebrows, causing Fox to "almost sue" the Simpsons creators (whatever "almost suing" is).
Despite that example, I've been watching The Simpsons for many years and this is certainly not the first, or even the worst, stab taken at Fox. I'm all for it, but that's just me. I guess some people can't take a joke.
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