Embarrassing confession #3 (why am I disclosing so much?!): I’m a Twihard. No excuses here, I simply enjoy Stephenie Meyer's terrible sparkly-vampire romances. Once the movies came out, you know I saw all of them and bought the DVDs and soundtracks (judge me, it's okay, I deserve it). My favorite part of the big screen adaptations is their kick ass soundtracks. Twilight soundtracks have been known to feature huge brands, ahem, bands such as Paramore, Linkin Park, and Death Cab for Cutie, while also catapulting lesser known indie artists into the spotlight such as Muse, Florence + the Machine, and The Black Keys. As I dove into my personal store of Twilight music, I remembered an interesting little tidbit:
Robert Pattinson is an artist featured in the Twilight soundtrack.

Oh hey :) Wait, WHAT?! But, he's not even a singer! This finding seems to me like the product placement Mervett discussed taken to the next level. Not only are we being sold an artist, but we are being sold the main actor in the Twilight series, Robert Pattinson, the man who brought Meyer's Edward Cullen to life. His appearance on the soundtrack only added to the immense exposure already garnered by the Twilight phenomenon: those who bought the soundtrack (165,000 people in the first week it was released) also bought Pattison. No wonder RPatt became an overnight heartthrob for teenage girls everywhere. Even his past work received much more attention than before, as everyone suddenly noticed the actor who played Cedric Diggory, the unfortunate Hufflepuff Triwizard Tournament contestant who died in Harry Potter and the Goblet of Fire. Though his legitimacy as a singer may not have been established through the Twilight soundtrack, Pattinson was certainly sold to millions of people, which may be of use to him if he chooses to pursue a career in music post-Twilight. Smart move, RPatt... smart move.
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