Limitless

If you haven't come across the "How to Hack Screens on the Times Square" video, you're out of the loop. About 7 days in, it has attracted more than 1.5 million viewers. Perhaps not as lucrative as "Friday" but still worthy of a view.

The discussion behind the video, whether it's real or it's fake, is its entire purpose. The video is actually a promotion for the Bradley Cooper film "Limitless."



As you watch the guy tap into each one of the screens on the square, the final (and largest, of course) screen is playing the "Limitless" trailer. The best part is, you're glued to the screen, watching his every move, trying to find any slipup in this performance. And, of course, you're consuming every bit of it, entirely unaware that it's essentially an advertisement.

Well played guys, well played.