You'd be surprised to find out how many things can ACTUALLY be considered product placement.
When thinking of product placement, most people might assume that it would be the glorified presentation of a certain product. After all, if a company is paying to star in your movie, you had better give them their money's worth.
Accomplishing a smooth transition into product placement, however, is no easy feat. As a result, the placement in films isn't always what you would expect.
This scene from Fight Club is actually a form of product placement. Rather than glorification, it's treated like crap. I'm not too sure that that's what companies pay for.
You would think that if a company were going to give money to a film that they would at least ensure that they were properly represented ... I suppose any publicity is good publicity.
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