Unless you’ve been living under a rock for the past year, then you’ve heard of Ke$ha, a bold new artist whose electro-pop dance tunes are eclipsed by her trademark glitter and ripped tights. Her lyrics are littered with outlandish statements, reckless behavior, and of course, product placement. In her music, she details her wild lifestyle and mentions, but does not directly endorse, everything from Hanes underwear to Jack Daniel's whiskey.
For her upcoming “Get Sleazy” Spring Tour, the singer is taking her penchant for product placement straight out of her lyrics and into her show. That is, she is replacing her traditional glitter cannon with a condom cannon that will pelt her audience with limited edition Ke$ha Lifestyle condoms. She’s been quoted as saying, “If you come to a live show, it’s a sensory assault. You will leave covered in sweat, beer, glitter, and, just maybe, you’ll get a special edition Ke$ha condom. If it breaks, you have to name your daughter or son after me.”
Photo and story cred: CelebrityFix Quote cred: The Frisky
Interesting marketing strategy, Lifestyles. But then again, what exactly is being sold here, Ke$ha or Lifestyles condoms? Either way, this sure puts an interesting spin on her sexually laced lyrics...
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