We all know that product placement exists, but if you are going to incorporate it into your film, at least be creative about it. Audiences know product placement when they see it and, if anything, it sometimes acts as a deterrent.
With this, I'd like to present an example of product placement done right: Wayne's World.
Rather than trying to hide the products in plain sight, Wayne's World uses its storyline to its advantage to create something better: comedy.
However much I wish that more movies would do things like this it would:
1. Get jaded really quickly
and
2. Be really awkward in moments like Carrie's pig blood scene. Tide To Go Pen anyone?
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