Juno What Makes Products Cool?

. . . the sad thing is, that was one of my better puns . . .

Moving on!

When I watched Juno in theaters, I remember viewing the scene where Michael Cera gulps down a box of orange flavored Tic Tacs. I don't know how many people share my thoughts but at that time and place I was thinking, "Man, I should start doing that again."

In addition to Tic Tacs, Sunny Delight has its nice 15 seconds (or scenes) of fame throughout the movie (and trailer!), all of which are targeted at people just like me.

Rather than spending money advertising their products in large budgeted films, Tic Tacs and Sunny Deligt made their appearances in Juno, reminding the other Mervetts of the world that "Hey, we're cool and hip too. See how we're helping to pay for this super independent film?"

I say "cool" and "hip" because the audiences that watch these types of movies are the kind that would avoid the mainstream. For lack of a better term, these indie kids are the selective consumers that companies would love to get a hold of because being "in" with the indie crowd pretty much ensures a cool spot with the mainstream in the not too distant future.

Yay for indie kids and their implicit support of big companies!!!