Go-Go-Gadgets

When thinking of clever product placement instances my mind is always drawn to the show Chuck. The fact that the main characters work at a Best Buy-esque store leads to countless opportunities to stick gadgets into the storyline. This plot is most obvious in the fact that all of the characters have iPhones. Not only do they have iPhones, but the phones are prominently displayed whenever the characters get a call. Rather than thinking, "Oh, Chuck's phone is ringing", I think, "Man it's cool that you see a picture of the person who is calling you when you get a call". They've got me hooked.

Basically what the companies who advertise through Chuck have done is connected their products with the high-tech lifestyle. Not only are they marketing to a demographic of people who are interested in technology (based on the show's premise), but they are also assuming that those people have the disposable income to spend on new phones, X-boxes and the like. The product transcends a product once it gets put in the show because of the implications of the show's content and audience.